Post by arfanho7 on Feb 27, 2024 9:13:07 GMT
“Successful operators deal with the unique circumstances of countries to provide a product offering that makes sense in that context ” Lal says. “On the one hand this is not rocket science and yet you see hundreds of applications not doing well.” Lal’s research delved into five successful mobile money deployments Telesom ZAAD in Somaliland Dialog eZ Cash in Sri Lanka Econet EcoCash in Zimbabwe SMART Communications SMART Money in the Philippines and Globe Telecom GCASH in the Philippines.
He also reviewed five less stellar deployments Vodacom M Pesa in South Africa MTN m money in Uganda Eko Financial Services in India and the broader situations in Nigeria and Brazil. Lesson Work well with regulators Regulations can make or break a mobile money service so it’s important for operators to Hungary Phone Number reach out to regulators early to gather input. Lal found that a test and learn approach is best with regulators establishing guidelines that allow mobile money operators to experiment with different service delivery methods before developing more specific rules. “Regulators should have the temperament that ‘we need to make this thing work ’ but most regulators don’t think about it that way and just want to protect the down side ” Lal says.
“Regulators should have an open mind setting guidelines that limit the risk the country faces but also encourage innovation to solve problems that people haven’t solved before.” to confusion. This was the case in Brazil where the government chose not to establish specific mobile money regulations. Only one operator Oi even attempted to launch a mobile money service Oi Paggo but ultimately decided to re launch the service under a different model. Regulations that are too strict can stifle innovation. In Sri Lanka the Central Bank of Sri Lanka CBSL initially required all mobile money customers to have a traditional bank account. When the bank launched a mobile money service eZ Pay only customers signed up.
He also reviewed five less stellar deployments Vodacom M Pesa in South Africa MTN m money in Uganda Eko Financial Services in India and the broader situations in Nigeria and Brazil. Lesson Work well with regulators Regulations can make or break a mobile money service so it’s important for operators to Hungary Phone Number reach out to regulators early to gather input. Lal found that a test and learn approach is best with regulators establishing guidelines that allow mobile money operators to experiment with different service delivery methods before developing more specific rules. “Regulators should have the temperament that ‘we need to make this thing work ’ but most regulators don’t think about it that way and just want to protect the down side ” Lal says.
“Regulators should have an open mind setting guidelines that limit the risk the country faces but also encourage innovation to solve problems that people haven’t solved before.” to confusion. This was the case in Brazil where the government chose not to establish specific mobile money regulations. Only one operator Oi even attempted to launch a mobile money service Oi Paggo but ultimately decided to re launch the service under a different model. Regulations that are too strict can stifle innovation. In Sri Lanka the Central Bank of Sri Lanka CBSL initially required all mobile money customers to have a traditional bank account. When the bank launched a mobile money service eZ Pay only customers signed up.